Luckily, Nuckys brave and handsome Cuban bodyguard disarms the man, firmly planting the machete in his head and slicing off the mans ear as a souvenir
After three years of research, prototypes, and testing in collaboration with the University of Trento, Re-Cig filed a European patent for a method that allows cigarette butts to be transformed into a secondary raw material, ready to become everyday products
Richard Prince was commissioned to shoot the iconic images, shooting with Ektacolor film Associating Marlboro with the rough, tough and masculine life of a cowboy worked well still does, although the references to cowboys were replaced in the 80s by a more sophisticated campaign which retained the suggestions of the wild western lifestyle but catered for a more educated audience, especially in Europe where the cowboy references were seen as irrelevant
During the Butt Blitz, volunteers from across Canada pick up cigarette butts in their local communities, then send them to TerraCycle Canada for recycling
