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Keep Britain Tidy launch behaviour change campaign to stub out littering Client Capabilities Date 14/11/2023 UK-based independent environmental charity, Keep Britain Tidy , has today launched an integrated brand campaign titled Cigarette Butts are Rubbish , in partnership with VCCP London , Wavemaker UK and Cowry Consulting , one of the worlds leading Behavioural Science consultancies

These customized boxes protect the cigarettes from external harm

However, research shows that the continued retail display of cigarette papers, heated tobacco devices and other tobacco-related devices has limited the full effect of existing tobacco product display restrictions (Brocklebank and others, 2021)

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