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4 October 2021
Brands included Marlboro, Richmond and Rothmans cigarettes & Cutters Choice, Golden Virginia and Amber Leaf hand-rolling tobacco
An industry insider pointed out, "Cigarettes are a luxury food, so there are definitely loyal customers, but at the same time, they are a consumer good with high price sensitivity," and "If JTI Korea raises its prices while its competitors have frozen them, it will inevitably lead to consumer defection." A JTI Korea official said, The companys top priority is to provide high-quality products to adult consumers, adding, Due to the difficult external environment and continuous cost increases, we had no choice but to adjust prices, but we will continue to invest in a diverse portfolio of products to meet the needs of domestic adult consumers going forward.
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