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For instance, the EU law prohibits the promotion of any information about nicotine content on tobacco product labeling, highlighting the ongoing efforts to curb tobacco use

Adolescents aged 1314 years (early users) who use ECs have higher rates of subsequent cigarette smoking initiation than adolescents aged 1415 years (late users) who report using ECs 49

More evidence exists on the beliefs about health and reduced smoking (as opposed to quitting), in addition to the large US study mentioned in the introduction.9 One survey among 12-15 year old students showed that almost 60% of regular smokers believed that occasional smoking carried little or no health risks,108 and in another study 60% of e-cigarette users said that the reason for using e-cigarettes was to reduce cigarette consumption in order to reduce health risks.109 Even in a recent survey of 1602 people in France in 2014-15 (51% were former or current smokers), 34% thought that smoking up to 10 cigarettes per day carried no risk of lung cancer, and only half of respondents believed that there was no safe cigarette.110 Other surveys indicate that smokers perceive harm reduction associated with cigarettes marketed as light or low tar,111112113114 even though the scientific evidence shows no benefit

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