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"They just didn't deal with the issue seriously." He strongly believes in the deterrent power of the scary images

Remember, the rules around using e-cigarettes on planes are there for a reason

Comments: This ad presents Camels as being the first choice for doctors, and touts a cigarette with mildness. Mildness was a code word, the opposite of harshness, meant to implant the notion that Camels are a more healthful brand than the competition mildness was intended to mean Camels were easier on the throat

To learn more about the legal considerations associated with restricting the sale of menthol cigarettes and other flavored tobacco products, see the California Tobacco Control Program's Focus on Flavors report.