Marlboro Lights carried on being the default-setting smoke for bad-boy actors and 3am-eternal fashion mannequins. As the public opinion about smoking changed in 2010s, Kate Moss lighting up a cigarette on the Louis Vuitton runway got mixed reviews, and big glossy magazines moved away from using cigarettes in editorial shoots, the unofficial hot people ambassador program was maybe the only thing keeping the tobacco brand image strong
One can hear oneself, muffled by water and the insanity of the invisible, yet palpable, weight
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Big tobacco wasnt just tossing their smokes into crowds of soldiers like confetti (true story), but tailoring its ads to these newly working ladies that oozed patriotism