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The new Smartcore Induction System that the IQOS ILUMA devices come equipped with, heats the mini tobacco sticks (called TEREA) but doesn't actually burn them - so in comparison to a conventional cigarette which burns at 800 degrees, the IQOS heats the tobacco and instead produces a smoke vapour rather than traditional smoke

Retrieved July 23, 2013

This is because the chemicals in cigarette smoke damage collagen and elastin, which are responsible for making the skin look supple, firm, and healthy

For several years, Philip Morris has promoted IQOS on the basis that it heats tobacco rather than burning it, suggesting a substantial reduction in harmful substances associated with combustion