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Undoubtedly, the medicinal menthol connotation carried forward in a therapeutic fashion , but as a positive taste benefit.37 (Emphasis added.) The Newport brand's entry into the market in 1957 with the advertising slogan Rich tastewith a touch of refreshing mint made menthol now a positive experience, not just a solver of smoking problems.37 Being aware that menthol also carried health connotations, tobacco companies were freed up to market menthol cigarettes as a thing of pleasure and personal preference while still providing health reassurances to menthol smokers

This product is specifically designed to deliver a refined taste that stands out subtly from the classic Camel varieties

Travel-Ready Design: Compact, lightweight chassis slips into backpacks or pockets with ease

doi: 10.1093/aje/kwf059