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"Sanidad inicia el trmite para eliminar las marcas de las cajetillas de tabacco y que todas sean iguales" [Health starts the procedure to eliminate branding from tobacco packs so that all look the same] (in European Spanish)

McCarthy M (2014) E-cigarette companies target youth, US congressional study finds

This time around, however, acting FDA commissioner Ned Sharpless told reporters that the 13 warnings the agency plans to plaster on cigarette packs, hew close to the factual dangers of smoking

The company stresses quitting smoking is the best way to reduce risk and that iQOS is meant for adult smokers who want to continue using tobacco, not kids or non-smokers