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The 2013 UCL research gives this real scientific grounding

In a move designed to reduce the appeal of tobacco products to young people, in 2011 the Australian government legislated that all cigarette, cigar, and loose leaf tobacco packets have to be the same colour, same plain font, have health warnings cover the vast majority of the packet, and to have no company logos

At SMOKO, our experience tells us that smokers looking to make the switch to vaping want a simple alternative to smoking that provides a smoking sensation in a tobacco flavour

Electronic cigarettes: past, present, and future: what clinicians need to know