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Tactics included offering discounts by mail and at the point of sale, and using more direct, literal language in advertising and marketing materials
These are excellent for beginners because theyre predictable, calming, and easier to understand
For example, in one of the spots for Winstons that ran each week during The Beverly Hillbillies, Granny Moses (actress Irene Ryan) put a cigarette from Jed Clampett into the bowl of her corn-cob pipe, took a puff, and exclaimed, My thunder, Jed
[The] evidence is crystal clear that the only effective way to protect workers and the public from secondhand smoke is to enact 100 percent smoke-free laws that ban smoking in all indoor workplaces and public places. But the ban is just one small step toward cracking down on tobacco here
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