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37 (Suppl 8): S6787

Supporters say in-store transactions, where customers have to show age verification, make it harder for minors to buy tobacco products

The study shows that menthol cigarette advertising today mirrors messaging that has been used since the mid-20th century, emphasizing coolness and freshness

A sizable literature of peer-reviewed academic studies supports these observations.[9] A 2017 study published in Public Finance Review provides the academic theory and estimates for how tax rates affect smuggling, highlighting that easily transportable goods (e.g., cigarettes) will be attractive cross-border shopping items.[10] A 2018 study published in the same journal supported those findings by examining littered packs of cigarettes across 132 communities in 38 states, finding that 21 percent of packs did not have proper local stamps.[11] Smuggling comes in different forms