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However, to find the best cigar and cigarillo flavors for your palette, some taste testing may be needed

An official with Altria Group Inc., one of the big tobacco companies, said a total ban on menthol cigarettes or flavored cigars would be an extreme measure not supported by the science and evidence. Murray Garnick, Altrias general counsel, said the company expects that establishing product standards on menthol cigarettes and flavored cigars will be a multi-year, deliberative process. UPDATES: 11 a.m.: This article was updated with expert and industry comments

The Kent branding emphasized science: "The greatest health protection in cigarette history," with ads featuring lab coats and atomic-age imagery