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"They're attempting to make the packaging and the marketing look white and clear and clean and very modern," said Erika Sward, assistant vice president for advocacy at the American Lung Association

After viewing the pictorial HWL themes, less than one-third (32.6%) of participants reported they did not plan to quit smoking, which was about 15% points less than the pre-exposure percentage

The Familiar Faces: Soft Packs and Hard Packs Soft Pack: This flexible packaging, often made from thin Cardboard , offers portability and can be easily tucked away

Products featuring organic certification, hand-harvested hemp, and verified lab results add value, increasing the final retail price