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Packet of 10 'Gold Flake' Cigarettes PART OF: Selection of Cigarette Packets maker: W D and H O Wills Limited Packet of 10 'Gold Flake' cigarettes by W D & H O Wills, England, 1920-1950 W D & H O Willis were one of a large number of cigarette and tobacco manufacturers based in England

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In fact, the researchers estimate that smoking rates in the UK could go down by 0.5% by May 2018, which based on our calculations could mean 257,000 fewer cigarette smokers as a result of standardised packs