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Developed and presented annual marketing plans and strategies, including forecasting, packaging development, direct market development, sampling, sales promotion, advertising and pricing strategies Brand Strategy + Planning: Worked closely with two creative agencies to execute marketing tactics (direct mail and email campaigns, CRM, consumer promotions, website, etc.), ensuring that designs and messages met brand and regulatory guidelines Agency Management: Helped lead cross-functional teams to develop new products, new product concepts, and product improvements for consumer testing Project Management: Collaborated with the Communications department and three outside public relations agencies to develop and execute strategies to gain earned media Public Relations: Managed multi-million dollar brand budget and quarterly spend forecasts Budget Tracking + Forecasting: Maintained the volume forecast across all product SKUs Volume Tracking + Forecasting: Prepared month-end business, financial, and category data analyses using Nielsen and distribution data systems Quantitative Analysis + Reporting:

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