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In 2010, the Department of Health issued an administrative order requiring the inclusion of graphic warning labels on packs and prohibiting the use of misleading descriptors such as "mild" and "light" on tobacco product packaging and labels pursuant to Article 11 of the WHO FCTC
And in general, by that time, the manufacturer cared more about the end consumer, because the tobacco wars were in full swing and it was the smokers who ultimately decided who would emerge victorious from this battle
JM: Well, I think it always was there, I mean, I think theres a lot of I mean, even like Jim Thompsons stuff and Cormac McCarthy is a little bit further east of there, but I think there always was that and I think theres a sense of nostalgia in America, probably that dates to the cowboys, old west sort of vibe that I think a lot of people link to Texas, even though it was happening in a lot of other places