The PHE lists its main priorities as: making the public healthier and reducing differences between the health of different groups by promoting healthier lifestyles, advising government and supporting action by local government, the NHS and the public protecting the nation from public health hazards preparing for and responding to public health emergencies improving the health of the whole population by sharing our information and expertise, and identifying and preparing for future public health challenges supporting local authorities and the NHS to plan and provide health and social care services such as immunisation and screening programmes, and to develop the public health system and its specialist workforce researching, collecting and analysing data to improve our understanding of public health challenges, and come up with answers to public health problems So this is not just some small health charity run by a couple of unqualified researchers on social media PHE are the big boys if you like

Seita, the French subsidiary of Britain's Imperial Tobacco and the maker of the iconic Gauloises and Gitanes cigarettes appealed to France's top court against regulations imposing plain packaging, arguing that the law deprived business owners of their rights
Philip Morris celebrated their 100-year anniversary in 1947, changing the ESTABLISHED number from 90 YEARS, on 1930's and 1940's cans and packs, to 100 YEARS in 1947
By analyzing the genetic mutations in these tumorous cells, the study authors were able to figure out how much DNA damage can be attributed to smoking