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Suppliers often specify endurance testing results, with products designed for 10,000+ cycles indicating good durability
The ad targets current smokers who are considering quitting due to health concerns, urging them to switch to True because it is a low tar, low nicotine cigarette. True falsifies the claim that lower tar and less nicotine make a safer cigarette
And there is no clear-cut answer which one does less harm
Health Risks Of Herbal Cigarettes A 2000 investigation by the Federal Trade Commission (FTC) found that several herbal cigarette makers had made false claims that their products were a healthier alternative to tobacco
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