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Addressing the main causes of ill-health and tackling persistent inequalities in health will help us create a healthier country

Comparison vs cigarette smoking

We previously revealed that, between 2000 and 2009 in the UK, the TI undershifted taxes and cut prices on cigarettes in the cheapest segments to keep them cheap, while overshifting taxes on more expensive cigarettes to maximise profits

" 48 Indeed, the Philip Morris 2016 Annual Report This Changes Everything described the introduction of standardised packaging as one of the main long-term regulatory challenges. 49 Marketing experts concur with this assessment