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This can include finding healthy alternatives to smoking, such as exercise or meditation, and seeking support from friends, family, or a support group

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However, the goal isnt simply to remove the allure of distinctive and attractive branding, but to actively turn people off smoking by combining off-putting photographs with the offensive use of color.1 Replacing distinctive branded boxes with off-putting, standardized colors could raise quit rates and decrease the number of new smokers

"There are a lot of positive implications from a social level following his revelation," said LV Krishnan, chief executive of Tam Media Research