slogan cigarette Lung Cancer Brochure Studies Stock Photo 1028515771 Tobacco companies add menthol to

This was driven by tobacco company marketing strategies which included point-of-sale advertising and promotion, package design, flavor descriptors, and marketing menthol and flavored products as less harmful [15]

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As with Prohibition in the 1920s, FDAs proposal to ban menthol cigarettes will create unregulated, illegal markets, encourage criminal activity, and threaten the integrity of the regulatory system itself consequences FDA has not considered, Altria, the owner of Marlboro cigarettes, wrote to the FDA when the rule was first proposed