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IQOS DOES NOT REDUCE HEALTH RISKS ASSOCIATED WITH SMOKING Notably, the FDA did not authorize IQOS to market itself as reducing health risks associated with cigarette smoking, saying there wasnt enough evidence to support the claim

In April 2022, the FDA proposed product standards to prohibit menthol as a characterizing flavor in cigarettes and prohibit all characterizing flavors in cigars

It's hard to gather information about behavior that's against the law

In their subsequent analysis of IQOS emissions, they concluded that the heated tobacco vapour also contained harmful chemicals which stem from pyrolysis the term for incomplete combustion and thermogenic degradation, making it more similar to cigarette smoke than the company was claiming