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In one confidential company memo, an Imperial Tobacco public relations executive wrote "the objective should be to mobilize huge numbers of people into some form of action so as to deluge the government with individual and collective expressions of protest." Back in 1994, RBH even considered getting ahead of the law by using plain packaging as a marketing tool

They abandoned ornate designs and chose to keep things simple: a circle was the focal point of the cigarette package

For reasons that are not well understood, some mental health problems, like bipolar disorder and schizophrenia are heavily associated with smoking tobacco

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