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Menthol helps retain established smokers by reassuring them about smoking risks, as smokers often perceive menthol cigarettes as less harsh and harmful than regular cigarettes.7 ,8 Menthol also attracts new smokers, as indicated by the relatively higher prevalence of flavoured cigarette use among youth.9 ,10 Filters reassure consumers about smoking risks.2 An increasing number of cigarette brands reference filter technology, which many youth and adults still perceive as reducing harm.11 ,12 However, the way in which flavour capsules in the filter influence consumer perceptions and behaviour is relatively unstudied

Taraseviciene-Stewart, L

One very small thing however, that is sadly not highlighted are cigarette butts and how much of an environmental impact really is in a pack

The moisture level occasionally runs drier than premium brands, but a humidity pack resolves that quickly