Examples of the "Winston tastes good like a cigarette should" marketing campaign Archived 2011-07-17 at the Wayback Machine "Expert says tobacco pitched ads to young smokers"
The candy sticks used to be called candy cigarettes when they had a red tip
1938 Collection of Novelty Postcards of Children Smoking Postcards 1900s 1970s Mommys Marlboros Before being promoted in the 1950s as a symbol of manliness, Marlboro had been marketed for three decades as a womans cigarette, with tag lines such as Mild as May and Red tips to match your pretty red lips. The rainbow of Marlboro ads below (from the popular family weekly magazine The Saturday Evening Post) comes from the post-World War II baby boom era when images of beaming infants adorned advertising campaigns for countless products
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