Those fines would be fixed by reference to sales, up to a maximum of 10%
Kinnunen JM, Ollila H, Minkkinen J, Lindfors PL, Timberlake DS, Rimpel AH
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As part of their extensive Unsmoke the World marketing campaign, PMI called on media and communication executives worldwide to spread their message of switching to less-harmful alternatives. PMI, along with JUUL, have already found success: Vice, the youth-focused media channel, struck a deal with PMI to promote vaping products through sponsored content posts