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Virginia based tobaccos were originally more common here in the UK & Europe, whereas Burley blends were more traditionally a North American thing (but not exclusively any longer)
These factors collectively contribute to the upward trajectory of IQOS in terms of brand value since its initial tracking in 2020. There is, however, still a substantial gap in terms of brand value between IQOS and Marlboro, which is valued at $32.5 billion in this years ranking
"To suggest that people are so easily influenced by the sight of a coloured pack is not only patronising, it's downright offensive
Get weekly health news Plain packaging requirements are already in place in Australia and will soon be implemented in the United Kingdom, Ireland and France
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