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Direct marketing, online advertising and promotion In response to the global spread of tobacco advertising bans, the tobacco industry has found innovative ways of promoting (and selling) its products

Ninety-five percent of lifetime smokers begin the habits before age 21m, so we know any steps we can do to discourage young people will have a ripple effect. Join our commenting forum Join thought-provoking conversations, follow other Independent readers and see their replies Comments

If the readings are out of range because of nicotine, they will look the same as if they were from an initial metabolic disorder or a stress reaction