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Market Segment Insights The Global E-Cigarette Vaporizer Market exhibits a diverse product type landscape led by the Cigalike segment, which commands the largest market share due to its user-friendly design and resemblance to traditional cigarettes

'In our research we already see that six out of 10 young people (18-35) believe vaping to be as harmful or more harmful than smoking cigarettes, whilst it in fact carries only five per cent of the harm from smoking

For enthusiasts, there are customizable kits and build-your-own options that let you tailor the vaping experience to your personal taste

Evolving with consumers Maintaining the loyalty of existing consumers during this transition is crucial