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The retail chain has retained its identity to remain recognizable to regular customers

It promoted Kent as the brand for the 1 out of every 3 smokers who is unusually sensitive to tobacco tars and nicotine. It said Kent offered them the greatest health protection in cigarette history. In double page magazine ads that played on the publics gee-whiz faith in science and technology, Lorillard said its quest for the new filter ended in an atomic energy plant, where the makers of KENT found a material being used to filter air of microscopic impurities. What is Micronite? another ad asked

As early as April 1954, Lorillard researchers admitted to company president W.J

She was thin as a pipe, and didnt have time to smile