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Speaking during an investor webcast on July 2, Carr said, We set out a clear strategy to focus our investment and drive profitable, sustainable share with our asset brands, Winston and Kool, and we focused on turning around our mass-market cigar business, while delivering financial returns. Declaring that they delivered on their goals, Carr said their key asset cigarette brands have grown share by 50 basis points since 2015

The influencers are usually young, attractive and have large social media followings

Imagine a hot infusion compared to a sweetened soda: less brutal, but healthier, more authentic, longer-lasting

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