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Ads for menthol cigarettes had always sold the idea of breezy, minty, freshnesswhich implied menthols were healthier than other smokesbut now, that messaging was paired with anything manufacturers thought might appeal to Black folks

The kids like menthol and mint flavors. But the black community isnt unique in liking menthol products, says Brown

Regulators might restrict the marketing of menthol cigarettes, but politicians are unlikely to take on the industrys muscular lobby for the sake of one demographic, Gorham said

Dimensions: 3795 x 3323 px | 32.1 x 28.1 cm | 12.7 x 11.1 inches | 300dpi Date taken: 15 May 2013 Photographer: Leonid Iastremskyi