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This suggests disposable e-cigarettes may be used more sporadically, perhaps in social settings, rather than as a regular nicotine delivery method like tank devices often are

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Overall, these results paint a much more nuanced picture of the phenomenon of vaping among young people than what we regularly hear in the media: the vast majority of those who want to experience the effect of tobacco are now turning to new forms of nicotine such as electronic cigarettes, but even then the regular users of these products remain relatively few, and are mostly young people who are primarily attracted to tobacco

Taking the time to understand your key consumer and develop a branding strategy that speaks to them will reinforce your brands potential for long-term success