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Truth Initiative commends the progress that has come alongside years of increasing pressure from public health organizations, policymakers, and public officials for entertainment companies and creators to do more to address tobacco imagery
"We say the vending machine companies are selling cigarettes illegally to children
Even today, long after cigarette advertising bans, the Marlboro Man remains a powerful symbol of nostalgia and brand storytelling excellence
He notes that the FDA "initially asked companies what they would do to prevent the marketing of their products to children," but the agency later decided "it didn't think any restrictions on marketing would do enough so it stopped looking at those." Basically, the companies claim that because the specific demands of the agency have been a moving target, the rules are arbitrary and capricious in violation of federal administrative law
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