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This evolution in the iconic figure of Smokey Bear brings him closer to a younger audience and further cements his reputation as wildfire preventions most loveable spokesperson said Joe Oh, CEO and President FCB West

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Through epidemiological studies, they delineated the stark correlation between cigarette smoking and lung cancer, cascading into further research that unmasked the myriad health issues smoking causes for smokers

Because its mostly 40-year-olds buying cigars, manager Greg Case said, the new law shouldn't impact business