tobacco advertising in convenience stores Marketing Protecting our kids from all-pervasive

Selling Colour, Style and Time in 1929 Robert and Helen Lynd did a sociological study -the Middletown Report -of people in Muncie Indiana that provided information on various social classes

Using information already published on alcohol and tobacco we calculate that on average for women, drinking 10 units of alcohol (about a bottle of wine) a week carries the equivalent cancer risk to 10 cigarettes

That was scary

While some principles described here may apply to regulated digital therapeutics (DTx) and prescription digital therapeutics (PDTs), our focus is on digital health interventions more broadly, including both wellness and clinical tools, and not specifically on the formal regulatory approval process required for medical devices