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Lulu Hunt Peters invented calorie counting in 1918, selling 2+ million copies of the first diet bestseller Lucky Strike's "Reach for a Lucky instead of a sweet" campaign increased cigarette sales 300% by targeting weight-conscious women The moral dimension of dieting (connecting food choices to character and virtue) started in the 1920s and persists today Bizarre 1920s fads (grapefruit diets, tapeworm pills, vibrating belts) reveal humanity's eternal search for effortless weight loss shortcuts Energy balance remains the core principle, but now we understand the many other nutrition and lifestyle components that matter The desire for quick fixes is deeply human but misleading
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