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For whatever reason, Ebony magazine and Jet magazine, which were the two leading publications aimed at African Americans, never ran a single non-menthol cigarette advertisement. Americus Reed, a professor of marketing at the University of Pennsylvanias Wharton School of Business whose research focuses on brands and identity loyalty, said that all brands attempt to make a cultural connection to a lifestyle that could be focused on a particular type of community, or even a racial group One way they might do that is to tell a story, Reed said

Researchers recommend that restrictions on flavored e-cigarettes be expanded to include all device types to address the continued proliferation of flavors with youth appeal, and that policies to eliminate menthol should be expanded to include other cooling additives

However, there are enormous risks long term for addiction and to health

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