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Along with plain packaging laws such as Australias, countries are weighing retail display bans that keep cigarette packs out of view of consumers, and laws requiring graphic health warnings so large that there is barely any room for trademarks

You can print on all 6 sides, even the inner flap of the Case

See Grisel, Never Enough , 3449

There is always the possibility of uptake among tobacco-naive individuals (including youth), former tobacco users, or current smokers interested in using IQOS for reasons that prolong rather than stop smoking behaviors (e.g., use in settings where cigarettes are prohibited), any of which would be a negative public health development