tobacco business Chart: Major Firms by Enterprise Value World's second largest tobacco company

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Lorillard Company, which abjures "wild medical pitches" in its Old Gold ads ("a treat, not a treatment") makes Kents, and Kent alone has the "Micronite" filter, which is more effective than any other filter, old or new

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one or two fewer carcinogens, like one or two fewer bullets from a machine gun, doesnt matter