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Investing in experiential, sense of place and retailtainment are all key. Winning over Gen Z: (From left) Vienna Airport Senior Vice President Center Management Philipp Ahrens

En proposant ainsi une e-cigarette au design ultra-travaill, lgre et simplissime, la transition du fumeur vers un produit de vapotage s'en trouve de facto grandement facilit

[The opposition] got ahead of us on the message

As the youth vaping crisis persists with over 2.5 million middle and high school students using e-cigarettes, according to the latest data from the Centers for Disease Control and Prevention research shows on-screen tobacco imagery is directly contributing to the crisis