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Truth Initiative researchers found that IQOS may appeal to youth and young adults because of marketing that depicts the product as sophisticated, high-tech and aspirational and sleek, exclusive items akin to iPhones. The marketing of the product is particularly concerning because of the current youth e-cigarette epidemic, driven by JUUL
The only thing that has given the stock a respite is the mention of the fact the company is exploring options in the marijuana space, leading to a 2% increase in the share price on September 5th
Whatever the reason, smoking becomes a habit thats difficult to break
Martin, P., Heavner, D.L., Nelson, P.R., Maiolo, K.C., Risner, C.H., Simmons, P.S., Morgan, W.T., and Ogden, M.W., Environ
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