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Surprisingly, the implementation of increased rules and regulation has done little to slow the efforts of tobacco advertisements, as since 1981, as cigarette consumption in the United States have declined, tobacco industry expenditure on advertising and promotion have grown 10 times greater.[4] Even though the general public understands the health effects of cigarettes, these companies push even harder to lure in potential customers, and maintain current sales levels

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Production ones as shown in the product photos are slightly different.

Tom Novotny and I chose to collaborate on an effort to communicate to the public and health professionals alike about what we call the filter fraud because he had been addressing the environmental impact of the non-biodegradable filters while I had been trying to expose the false promise of the safer cigarette. We figured that if the public hasnt gotten the message that the filter doesnt make smoking any less lethal, then perhaps the public will show concern for the birds and fish that eat and get poisoned by discarded cigarette butts