Born out of the growth of the $1bn-a-year vaping business, what you might call the Red Bull-ification of a fiercely competitive market is starting to take shape: there are now sponsorship deals between e-cig manufacturers and the sports heroes, decent prize money of up to $2,000, and already two rival championships the International Cloud Championships in California, and the World Series of Vape, due to be held in December in Las Vegas
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During the last 10 years, however, California has relied more heavily on tobacco taxation, and in combination with its openness to world trade, these taxes have made California a place where smugglers have imported billions of untaxed packs of cigarettes