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In December 2012 plain packaging legislation was passed in Australia with the intent to reduce the appeal of packaging to consumers and increase the noticeability and salience of health warnings, among others (see Tobacco Plain Packaging Act 2011 for more detail: The real life effects of plain packaging on initiation, cessation, and relapse remain to be seen
Campaign promotions also included a website link to enter to win prizes, redeem coupons, or find collectables, such as the Reel Can, a plastic novelty item used for prominent display of a moist snuff can (Figure 1b)
NO-TO-BAC KILLS THE TOBACCO HABIT IN EVERY MAN Magazine advertisement by The Sterling Remedy Company, Chicago, New York, and Montreal 1894 Nearly every day the newspapers give an account of some eminent man falling suddenly dead at his desk of heart disease
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