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The chosen brand [therefore] must radiate a positive image that also rubs off on the consumer. But, Lorenzen also pointed out that a carefully curated brand image perhaps constituted the single most important attribute that elevates a cigarette brand into the luxury category

Its core provisions include a laundry list of proven tactics for reducing smoking: it requires standardized health warnings, national smoke-free laws, a comprehensive ban on advertising and the elimination of misleading marketing around supposedly healthier cigarettes

Dimensions: Length 13 x Width 6.5 x Depth 2.5

The FDA said it had denied the company permission to sell 10 flavored products but did not say what they were