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"I barely qualify for it, and for me to use the few dollars I get on cigarettes, that's considered a treat," he said

From Indigenous islanders to colonial settlers to whalers at the turn of the 20th century, people have learned to live with hurricanes, winter storms, and the general unpredictability of life on barrier islands

This tobacco is also referred to as rolling tobacco, fine-cut, fine-cut tobacco, roll-your-own (RYO), shag or shag tobacco

In this mini case study, students explore how the Marlboro Man came to be, especially after the brand was initially targeted at female smokers, and review the marketing challenges that they faced along the way