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Highly considered in its design
or $42 million in today’s dollars
and 1970s are now deemed by many enthusiasts to be the Golden Age of the sport
Tudor was conceived as a more economic way to buy a quality tool watch
'Les Must De' Cartier Tank Cervo Highly considered in its design"Les Must de" You might imagine that producing a cheaper version of an iconic (and expensive) product wouldn't be of interest to a top shelf luxury brand such as Cartier. But beginning the early 1970s, that's precisely what the maison did with the result that the company increased its watch sales from 3,000 timepieces a year to over 160,000 by the end of the decade. Dating to 1970, this advertisement shows the iconic Tank atop a drawing depicting the
US$ 37.00
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