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Studies have demonstrated that appealing flavors are one of the main reasons that students experiment with e-cigarettes
Indeed, capsule technology is a key premiumisation strategy for the industry, generating value across price categories.15 ,18 Brands containing flavour capsules are increasingly important for industry growth.3 ,4 ,14 ,1821 For example, a 2011 British American Tobacco (BAT) report describes its capsule brands as reaching the highest share of any innovation across the Americas, with low levels of cannibalisation of its other brands and greatest growth among young adult smokers.4 A 2013 Philip Morris International (PMI) report is similarly enthusiastic.3 Independent focus groups with Scottish women22 and industry research23 ,24 indicate the attractiveness of flavour capsules for providing the option of smoking with or without menthol flavouring
This film tells the story of a young boy, who happens to be a video-game wunderkind, running away from home with two friends to get to a video game competition to win the top prize
Top 10 Most Interesting Vaping Statistics According to the CDC, 4.5% of adults in the US use electronic cigarettes or vaping products
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